At BLEACH, we carve a unique path in the world of luxury fashion. Our journey, born in the vibrant heart of Dubai in 2012, reflects our dedication to contemporary clothing and our minimalistic yet bold design aesthetic, influenced by the city's dynamic spirit and structure.
Design Evolution: Our story unfolds through the evolution of our design philosophy. Over the years, we've redefined abaya fashion with avant-garde designs and bold cuts. Just like bleach transforms, we've transformed the traditional abaya into a blank canvas, celebrating innovation and freedom in fashion.
Every BLEACH piece is a testament to our meticulous craftsmanship. From handpicked fabrics to precise tailoring, we are unwavering in our dedication to quality, ensuring that the inside of our creations is as beautiful as the outside.
Celebrating Women of Substance: BLEACH is dedicated to empowering women who have achieved success through hard work, dedication, and resilience. Our designs are inspired by powerful leaders who set an example for others by taking risks and challenging the status quo. We celebrate their passion, determination, and positive impact on society.
Our journey took flight in 2012 with the launch of our inaugural collections. These early creations set the stage for BLEACH's innovative approach to fashion, introducing blend fabrics, transparency, bold cuts, and vibrant colors, these collections defied convention. The Signature pieces, featuring shorter fronts and longer backs, became an instant hit, capturing hearts and minds.
Our journey began in 2012, founded by the visionary designer Budreya Faisal. Her passion for bold and contemporary fashion ignited the creation of BLEACH, shaping the brand's pioneering spirit.